Today’s consumers have become all so familiar with words such as ‘sustainability’ and ‘eco-friendly.’ They are constantly trying to reduce their carbon footprint, but simply recycling their household goods at the end of the week isn’t enough anymore.
It’s in the clothes you wear to express your identity in the day, and it’s in the pillowcase you rest your head on at night. It’s in the towel you wrap yourself in after a hot shower, and it’s in the cloth you use to wash your dishes. Yes, we are talking about cotton!
In the apparel industry, a quality product goes a long way in ensuring the success of your brand. Textile quality control leads to profits and sales, and as you nurture relationships with your customers, your brand begins to enjoy customer loyalty. As your brand continues to grow and gain recognition within the industry for producing… Continue reading Does Textile Quality Control Need to be Expensive?
It’s no secret that there are no quick-wins for starting a business. Unfortunately, the majority of small businesses fail within the first few years of its lifespan, specifically apparel brands. This can be attributed to fashion industry’s many challenges, and fragmented and competitive nature, making the success rate fairly low. According to Statistic Brain, the… Continue reading 7 Reasons Why Apparel Brands Fail to Succeed
30 years ago if you were to suggest that paper sketches of new garment designs would be going ‘extinct’ by the early 21st Century, or that product samples would exist solely online, fashion brands would say you were crazy. But that future is here now as computer generated 3D modelling hits the fashion world. If… Continue reading How 3D Virtual Sampling For Softlines Is Your Apparel Brand’s Future
Social compliance is essential in any manufacturing sector. In the apparel industry, adhering to set standards, practices, industry rules and government regulations can mean the difference between brand failure and brand success.
In the midst of the fourth industrial revolution, more textile brands and manufacturers are considering the shift towards advanced manufacturing technologies and automation of production by incorporating robotic sewing machines and connected systems for their softlines.
How Not Understanding the Cost of Quality Hurts Your Brand In the apparel sector, many organizations tend to misunderstand the Cost of Quality (COQ) because the term often gets incorrectly associated with the price of creating quality products, rather than the costs incurred as a result of manufacturing products incorrectly.
With the rise of the ethical consumer, more and more fashion brands are announcing their new efforts to commit to becoming more sustainable in the long run and engage in ethical sourcing practices. But, are consumers actually living up to their word when it comes to investing and buying ethical fashion products?
In the fashion industry, competition runs exceptionally high amongst fashion brands. If your quality is not up to scratch, you risk failing to meet industry and customer demands, waste a great deal of time, money and resources and inevitably fall behind your competition. Many apparel brands are also pressured to increase their output and maximize profits… Continue reading The Best Quality Assurance Methods for Apparel Brands
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