Category: Blogs

When online customer reviews were introduced in the 1990s, most fashion brands and retailers thought it was a terrible idea, but reviews can be an extremely beneficial tool if used wisely. The advancement of social networks and constant connectivity has given great power to consumers, but there is also power in customer reviews for businesses.… Continue reading Turning negative reviews into positive outcomes

Fashion brands and retailers naturally work with a multitude of suppliers, which can number in the thousands for larger brands. Brands are expected to navigate and keep control of this complex and fast-moving situation while continuing to deliver safe and quality products to their customers. While it’s easy to think of individual suppliers as little… Continue reading Why it’s time to empower your suppliers

As eco-conscious consumerism continues to rise, sustainability has become a powerful marketing tool for brands and retailers. However, the process can backfire and actually damage brand reputation if your brand cannot prove its sustainability statements, or worse still, is accused of misleading customers with false claims. On the flip side, companies that successfully promote their… Continue reading Getting your green claims right

Growing demand for sustainable products from consumers, governments, and NGOs has made the use of recycled materials in fashion tremendously valuable to brands as well as the environment. The COVID-19 crisis has also deepened this engagement with sustainability, driving consumers to pressure fashion brands to consider their social and environmental impacts and uphold their responsibilities.… Continue reading Sustainability science: ensure your rPET claims are genuine

Did you know that around 80% of chemicals in Asia are either produced locally or come from unknown sources? There are no guarantees that some of these chemicals don’t contain traces of hazardous substances, making your products and supply chains vulnerable. In 2020, one in four imported products were found to be non-compliant with REACH… Continue reading 0% risk of unexpected chemicals with Chem Scan Check™

Today, we live in a fast-paced world where we have become accustomed to getting what we want, when we want it. Hungry? Quickly drive to the nearest fast food outlet and your food will be prepared within 7 minutes without you even having to get out of your car.

In the apparel industry, your brand image is extremely important. Today’s consumer is very impressionable so in order for individuals to meet society’s standards, they’ll associate themselves with a brand.

Gone are the days where large organizations can get away with the manufacturing and production of products without their ecological footprint, labor working conditions and the general ethicacy of the fashion brand being watched.

In the apparel industry, effective quality management systems go hand in hand with a successful product and a competitive brand reputation. To achieve this, brands either work with quality specialists to outsource their quality management or choose to do it internally.